Leads dry up
Some months are busy. Others go quiet, and there is no way to tell which is coming.
When referrals and your network slow down
Reach the right people beyond your network.
Referrals bring in good clients, but they arrive unevenly and only from people you already know. We run targeted outbound for specialized B2B service companies: finding relevant people outside your network, starting the conversations, and handing the replies to you.
Book a 15-minute fit callBuilt by Leads By Me · You handle sales conversations and closing · No meeting or revenue guarantees
The problem
Referrals work. They just do not work on a schedule.
If your new clients mostly come from referrals and your existing network, you already know how well that can go. You also know its limits: it reaches only the people you know and the people they know, and you cannot decide when the next introduction arrives.
The next quarter is a worry
Without a steady source of new conversations, future business is hard to forecast and easy to lose sleep over.
Growth slows
When new clients depend on who happens to know you, growth is capped by the size of your network.
Leads By Me adds a source of conversations you control, alongside referrals. We find relevant people beyond your network, start the conversations on LinkedIn, email or both, and hand the replies to your team. It does not replace referrals, and it does not guarantee meetings or revenue.
Who you would work with
You would be working with Kurt Warner.
I have spent more than 20 years in demand generation and revenue marketing. From 2004 to 2019 I was General Manager of Legacy Education Alliance's Canadian operation, where I grew it from an early stage to more than $5M in annual revenue, ran national marketing and sales with annual budgets above $1.5M, and built teams of 18 or more.
I started Leads By Me in 2023 for founder-led, specialized B2B service companies that need a working outbound pipeline, to build outbound systems that produce qualified conversations, not just activity. I own the strategy and execution for client campaigns, and I take the fit calls myself.
20+ yearsin demand generation and revenue marketing
2004 to 2019General Manager, Canada, Legacy Education Alliance
Since 2023Founder, Leads By Me
Managed-service workflow
From a defined market to a sales-ready handoff.
The three managed services follow the same operating sequence, with different channel scope: LinkedIn, email, or both.
01
Define the fit
Clarify the offer, account profile, buyer roles, exclusions, and practical qualification signals.
02
Build and prioritize
Develop the prospect universe and use PipelineIQ intelligence to support fit-based prioritization.
03
Develop the message
Write relevant outreach for the selected channels around the offer your company can genuinely deliver.
04
Operate and review
Run the campaign, monitor responses, review replies, and make practical adjustments within scope.
05
Hand off the conversation
Pass relevant replies to your team with context. You lead discovery, proposals, closing, and the client relationship.
40-second overview
How Leads By Me works, in 40 seconds.
Four ways to work: Leads By You (self-serve), New Business Conversations (managed LinkedIn), Managed Cold Email (managed email only) and Beyond Your Network (managed email + LinkedIn), with a fit-led managed process and a clear handoff to your sales team.
The overview could not be played here. The transcript below covers everything it says.
Client evidence
Results from recent client campaigns.
These are real client results from a recent four-week period of LinkedIn campaigns, names withheld. They are a snapshot, not typical, expected or guaranteed results. Replies and interested leads are not booked meetings, clients or revenue.
Client LinkedIn campaigns over a recent four-week period
Connection requests sent1,175
Accepted38132.4% acceptance rate
Leads messaged373
Replies14839.7% of messaged leads
Interested leads5839.2% of replies
This is a snapshot of a recent four-week period, not a typical, expected or guaranteed result. Replies and interested leads are not booked meetings, closed clients or revenue. Whether a prospect replies is always their choice.
Estimate your monthly activity
Based on a recent four-week period of client campaigns: about 235 connection requests per account.
- Connection requests / month
- ~235
- Accepted
- ~76
- Replies
- ~30
- Interested prospects
- ~12
Illustrative only. It takes the combined results of a recent four-week period of client LinkedIn campaigns (1,175 connection requests, 381 accepted, 148 replies and 58 interested leads), averages them to one account, treats four weeks as a month, then multiplies by the number of accounts you choose and applies the same rates. Results vary with your offer, market, list and timing, and with whether the people reached choose to reply, and are not expected or guaranteed. Each additional LinkedIn account is CAD $100/month; The outreach platform is paid separately.
Weighing your options
Fair questions to ask before you choose anyone.
You may already have tried an agency, paid ads, cold email or an internal hire. Here is how we think about each, including when another approach may suit you better.
We tried an agency before and it did not deliver. Why would this be different?
That is a common experience and a fair reason to be careful. Outbound results depend on several things working together: the offer, the audience, the timing, the quality of the work, and whether the people reached choose to reply. When results fall short, it is worth looking at all of them. Some prospects tell us they were promised outcomes that no outbound provider can control.
We do not guarantee meetings, opportunities or revenue. What we offer instead is plain: you speak with Kurt before anything starts, the campaign is built around your market, every managed service includes a weekly written report, and the 30-day LinkedIn offer does not enrol you in a paid plan automatically. If the fit call shows we are not the right choice, we will say so.
Pay-per-lead looks lower risk. Why not choose that?
Pay-per-lead can be a sensible choice. You pay for something you can count, and it is easy to budget. Before you commit, ask how a lead is defined, whether it matches the buyer you actually want to meet, who owns the accounts and data, and whether the provider is paid for volume or for fit.
We charge a monthly service fee instead of a per-lead fee, and we do not guarantee results. If lower up-front risk is the main concern, the 30-day LinkedIn offer starts with no Leads By Me service fee for qualified firms. You cover the tools and data during those 30 live campaign days.
Is it worth the cost?
Managed LinkedIn is CAD $1,200 per month, plus applicable taxes, and you pay for the outreach tools and lead data separately. Whether that is worth it depends on what a new client is worth to you and how long your sales cycle runs.
It tends to fit best when your buyers are active on LinkedIn, a new client has a high lifetime value, and your sales cycle is moderate, usually one to three months. A sale can take longer than the 30-day offer, so we do not promise payback within it. If the numbers will not work, we would rather say so on the fit call.
Should I give my internal team more time instead?
Sometimes that is the right call. If someone on your team has lead generation experience and protected time for it, giving them longer can work. Internal outreach sometimes stalls when it is one of several jobs, or when nobody on the team has run it before.
If you want to keep the work in-house with more structure, Leads By You is CAD $249 per month, plus applicable taxes. Your team runs the outreach, and you get the portal, weekly reports and AI strategist Q&A. For a cost and speed comparison with hiring, read Leads By Me vs hiring an SDR.
Is my business a good fit?
The strongest fit is a business that sells to industries and job titles that are active on LinkedIn, has clients with a high lifetime value, and has a moderate sales cycle of one to three months. It also helps to want a consistent, ongoing lead generation effort rather than a one-off push.
We confirm fit on a 15-minute call. If your buyers are rarely on LinkedIn, we will say so and may suggest email instead.
Managed LinkedIn only
The 30-Day LinkedIn Conversation Starter
We run your LinkedIn outreach. Your first 30 live campaign days have no Leads By Me service fee.
30 days · $0 service fee · your own profile
You cover the tools and data. We build and run your LinkedIn campaign for 30 live days. Then we review the results together, and you choose whether to continue.
This is a fit if you run a specialized B2B service company and one new client is worth $10,000 or more to you. You send from your own LinkedIn profile, and you cover your tools and data; we will walk through exactly what that costs on the fit call. Every trial starts with that call, and if it is not a fit, we will say so on the call.
The waiver applies to New Business Conversations (managed LinkedIn) only, not to Leads By You, Managed Cold Email or Beyond Your Network. There is no automatic enrolment in a paid plan, and the trial does not guarantee meetings or sales.
See if your business qualifies
A fit call, not a checkout.
- Check the fit.Book a call so we can understand your business, audience and goals.
- Run a real campaign.Once setup is ready, we run your LinkedIn campaign for a full 30 days. You cover the tools and data; we waive the LBM service fee.
- Choose your next step.Review the results with us at day 30. Continue on a paid plan only if you decide to.
Four ways to work
Start with the level of ownership you want.
One self-serve option and three managed services. Each is explicit about what Leads By Me handles, what you handle, and which third-party costs remain yours.
We run it
New Business Conversations
Managed LinkedIn outreach
We build and run your LinkedIn campaign from your own profile and hand qualified replies to your team.
First 30 days: no service fee for qualified firms
CAD $1,200 /month
Plus applicable taxes
Billed monthly until cancelled.
CAD $2,700 one payment, first 3 paid months
Plus applicable taxes
One payment covers your first three paid months (after any trial), then the monthly rate. Monthly billing is set up with you before the launch period ends; nothing further is charged automatically.
Save CAD $900 vs paying monthly
CAD $12,000 one payment, 12 months
Plus applicable taxes
One payment covers 12 months.
Save CAD $2,400 vs 12 monthly payments
Tools and data are extra. Continue only if you choose to at your day-30 review.
- Runs from your own LinkedIn profile; no rented profiles
- ICP targeting and PipelineIQ-scored lists
- LinkedIn messaging written by LBM
- Conservative starting volume that ramps from there
- Reply review and qualified handoff
- Additional LinkedIn account: CAD $100/month
We run it
Managed Cold Email
Managed email outreach only
Managed cold email outreach for B2B service companies. We build and score the list, write the sequences, manage the sending infrastructure and work the replies.
CAD $2,000 /month
Plus applicable taxes
Billed monthly until cancelled.
CAD $5,000 one payment, first 3 paid months
Plus applicable taxes
One payment covers your first three paid months, then the monthly rate. Monthly billing is set up with you before the launch period ends; nothing further is charged automatically.
Save CAD $1,000 vs paying monthly
CAD $20,000 one payment, 12 months
Plus applicable taxes
One payment covers 12 months.
Save CAD $4,000 vs 12 monthly payments
Sending tools, domains, mailboxes and required infrastructure are paid separately. The 30-day LinkedIn service-fee waiver does not apply.
- Up to 1,000 sends per day at full ramp
- Up to 3 active campaigns
- DNS and infrastructure rotation managed
- Reply handling and forwarding
- Monthly strategy call
- Weekly reporting
We run it
Beyond Your Network
Managed email + LinkedIn outreach
We run both channels together: targeting, messaging, campaign operation, reply review and qualified handoff.
CAD $3,000 /month
Plus applicable taxes
Billed monthly until cancelled.
CAD $7,500 one payment, first 3 paid months
Plus applicable taxes
One payment covers your first three paid months, then the monthly rate. Monthly billing is set up with you before the launch period ends; nothing further is charged automatically.
Save CAD $1,500 vs paying monthly
CAD $30,000 one payment, 12 months
Plus applicable taxes
One payment covers 12 months.
Save CAD $6,000 vs 12 monthly payments
Tools and infrastructure are extra. The 30-day LinkedIn service-fee waiver does not apply to this package.
- ICP targeting and PipelineIQ-scored lists
- Email and LinkedIn messaging
- Campaign operation across both channels
- Reply review and qualified handoff
- Additional LinkedIn account: CAD $100/month
Prefer to run it yourself? Leads By You is CAD $249/month, plus applicable taxes.
All prices in CAD, plus applicable taxes. Tools, data and infrastructure are paid separately for every plan. Use the toggle above the plans to see the 90-day and 12-month options. US pricing and full terms are on the pricing page. Leads By Me manages outreach and handoff; your team handles discovery, proposals, closing and the client relationship.
Supporting intelligence
PipelineIQ helps prioritize fit.
PipelineIQ is the separate lead-scoring product behind Leads By Me's targeting intelligence. Managed engagements use scoring to support prospect prioritization; active Leads By You subscribers receive 10% off PipelineIQ.
Explore PipelineIQFIT BREAKDOWN · Illustrative
Prioritize: Strong market and buyer match. Validate timing before outreach.
The handoff line
We create and manage outreach. You lead the sales conversation.
Managed services cover targeting, relevant messaging, campaign operation, reply review, and qualified handoff. They do not replace your discovery process or guarantee meetings, opportunities, or revenue.
Which operating model fits your team?
Compare ownership, channels, fees, and direct costs before deciding.
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